The Client:
Elizabeth Dzul is an up and coming professional make-up artist based in Los Angeles. Elizabeth partnered needed a brand strategy that would help her business grow with_____.
Her philosophy is that wearing make-up should be a tool to enhance one’s natural beauty. Over the years her clients have coined her looks as “The Liz Glow”
Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.
Logo/Identity
Our aim was to develop a cheerful, inviting, and uplifting identity. Elizabeth is a prideful “Angelino,” so we felt it was important to incorporate a “California cool” aesthetic. We achieved this by implementing a vibrant and joyful color palette. The gradient evokes a calming and positive aura and is an ode to the blending of pigments. We hand-lettered the monogram to create a unique logo mark.
Marketing
A big part of Elizabeth’s client reach hinges on building friendships. We created takeaways and set her up with a full social media kit to boost reach & ____. These recipe cards are a tool for her clients to get the liz glow from home, until the next special event.
